All Work

Growthopia

Sitewide structured data and offer repositioning for a social media growth firm.

Live Site ↗
Industry ·
Social media growth services
Engagement ·
Ongoing partnership
Growthopia

The Challenge

Growthopia is a social media growth firm offering guaranteed views on Instagram, TikTok, YouTube, and Facebook for CEOs, creators, and high-ticket coaches, running a single landing page with an application funnel on Webflow. Google was rewriting its homepage title link to the bare domain.

Engagement
Intake · CMS
Client
Growthopia
Industry
Social media growth services
Engagement
Ongoing partnership

What I Shipped

Sitewide Structured Data

Built and deployed an Organization plus WebSite JSON-LD graph in the site-wide head code, with the firm's social profiles wired in through sameAs and og:site_name added for share cards. Verified live against the published site, with the deployed snippet committed to the project repo as the source of truth. One deliberate call: the firm's Trustpilot profile is linked via sameAs only, never embedded as a self-hosted rating, which Google treats as self-serving.

Offer Repositioning

Drafted a hero rewrite moving the primary promise from raw views to what buyers actually purchase: guaranteed qualified sales calls on the calendar, with the views engine demoted to a supporting line. Delivered staged in the Designer pending the publish go-ahead, alongside a punch list of mobile hero fixes (a missing mobile H1, highlight-span wrapping, visual hierarchy) documented for the next round of work.

Build Log
Excerpt · CMS

The Results

The structured data graph is live and verified on growthopia.io, giving the site a machine-readable identity. This is a compact engagement by design: focused fixes on an hourly basis, documented so each next piece of work starts from a known state.

Audit Results
Verified · CMS
Metric
Before
After
Figures as stated in the engagement changelog
JSON-LD schema|Organization and WebSite graph, sameAs profiles, og:site_name in the site head|verified live 2026-08-12 Hero repositioning|offer reframed from a 100-300M views promise to guaranteed qualified sales calls|drafted in Designer 2026-08-14, unpublished
Upwork review
Read it on Upwork

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